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Arranged marriages have been around in India as long as probably the institution of marriage itself. An overwhelming majority of Indian families and young people continue to have arranged marriages.In the old days family members had complete control over matchmaking, however with changing times and family ties becoming increasingly nuclear, people are looking for alternative means to broaden their scope in the search for matrimonial alliances. Apart from broadening their scope, people are also looking for more efficient ways to search for their ideal match. The Matrimonial industry started getting organized by the advent of marriage bureaus and classified columns. Now with technology seeping in all parts of our life is expected to transform the matrimonial industry as well. This throws open a business opportunity for entrepreneurs with foresight and vision. Trends in Matchmaking Almost one crore couples get married every year in India and the Indian Marriage Industry is estimated to be over Rs. 10000 crores. What is more amazing is the fact that this industry is growing leaps and bounds, year after year and consider that nearly 54% of the Indian population (more than 54 crs) is below 25 years of age. The number of marriage per year is set to increase significantly over the coming years. However, the marriage industry in general and the matchmaking industry in particular is a unorganized one. There are no national players in this sector and the current scenario is as unstructured and unprofessional as it can possibly be. There has been not been a holistic solution provider until now that can help people find partners quickly and effectively. Existing solutions - classified, marriage bureaus and personal contacts are very limiting in nature and can lead to a considerable amount of frustration and agony. This is exactly where Shaadi.com Centre aims to make a difference and in the bargain open a world of opportunity for you. |
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